Brad McKenna
About
Brad McKenna has authored 28 papers that have received a total of 859 indexed citations.
This includes 22 papers in Sociology and Political Science, 9 papers in Information Systems and Management and 8 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (7 papers). Brad McKenna is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Digital Games and Media (7 papers) and collaborates with scholars based in United Kingdom, New Zealand and Finland. Brad McKenna's co-authors include Wenjie Cai, Tuure Tuunanen, Lesley Gardner, Michael Myers and Lena Waizenegger and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Journal of Travel Research
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