Brent McFerran
About
Brent McFerran has authored 40 papers that have received a total of 1.7k indexed citations.
This includes 16 papers in Marketing, 14 papers in Sociology and Political Science and 7 papers in Cognitive Neuroscience. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (15 papers), Social and Intergroup Psychology (8 papers) and Psychology of Moral and Emotional Judgment (7 papers). Brent McFerran is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (15 papers), Social and Intergroup Psychology (8 papers) and Psychology of Moral and Emotional Judgment (7 papers) and collaborates with scholars based in Canada, United States and Hong Kong. Brent McFerran's co-authors include Karl Aquino, Darren W. Dahl, Andrea C. Morales, Kelly L. Haws and Aradhna Krishna and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Marketing Research and Journal of Consumer Research
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