Brian C. Imrie

10 papers and 380 indexed citations i.

Brian C. Imrie has authored 10 papers that have received a total of 380 indexed citations. This includes 8 papers in Organizational Behavior and Human Resource Management, 8 papers in Marketing and 3 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers). Brian C. Imrie is often cited by papers focused on Customer Service Quality and Loyalty (8 papers), Consumer Behavior in Brand Consumption and Identification (6 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Malaysia, New Zealand and Australia. Brian C. Imrie's co-authors include Shaheen Mansori, Rod B. McNaughton, Vinh Nhat Lu, K. Jayaraman and Hung Trong Hoang and has published in prestigious journals such as European Journal of Marketing, The International Journal of Human Resource Management and Management Decision