Brian J. Baldus

5 papers and 451 indexed citations i.

Brian J. Baldus has authored 5 papers that have received a total of 451 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 2 papers in Management Information Systems. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (3 papers) and Knowledge Management and Sharing (2 papers). Brian J. Baldus is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Digital Marketing and Social Media (3 papers) and Knowledge Management and Sharing (2 papers) and collaborates with scholars based in United States. Brian J. Baldus's co-authors include Roger J. Calantone, Douglas E. Hughes, Richard A. Spreng, Clay M. Voorhees and Keith Richards and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Journal of Purchasing and Supply Management