Brian T. Ratchford

99 papers and 4.7k indexed citations i.

Brian T. Ratchford has authored 99 papers that have received a total of 4.7k indexed citations. This includes 78 papers in Marketing, 34 papers in Economics and Econometrics and 31 papers in Strategy and Management. The topics of these papers are Consumer Market Behavior and Pricing (68 papers), Digital Platforms and Economics (29 papers) and Consumer Retail Behavior Studies (27 papers). Brian T. Ratchford is often cited by papers focused on Consumer Market Behavior and Pricing (68 papers), Digital Platforms and Economics (29 papers) and Consumer Retail Behavior Studies (27 papers) and collaborates with scholars based in United States, Canada and Australia. Brian T. Ratchford's co-authors include Venkatesh Shankar, Xing Pan, Debabrata Talukdar, P.K. Kannan and Ashutosh Prasad and has published in prestigious journals such as Journal of the American Statistical Association, Management Science and Journal of Marketing Research