Brighton Nyagadza

46 papers and 252 indexed citations i.

About

Brighton Nyagadza has authored 46 papers that have received a total of 252 indexed citations. This includes 19 papers in Sociology and Political Science, 17 papers in Marketing and 11 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers). Brighton Nyagadza is often cited by papers focused on Digital Marketing and Social Media (12 papers), Technology Adoption and User Behaviour (9 papers) and Innovation and Socioeconomic Development (8 papers) and collaborates with scholars based in Zimbabwe, South Africa and Namibia. Brighton Nyagadza's co-authors include Tinashe Chuchu, Eugine Tafadzwa Maziriri, Abu Bashar, Azizul Hassan and Petros Isaakidis and has published in prestigious journals such as European Journal of Innovation Management, Youth & Society and International Journal of Public Sector Management

In The Last Decade

Rankless by CCL
2025