Brijesh Sivathanu

39 papers and 1.6k indexed citations i.

About

Brijesh Sivathanu has authored 39 papers that have received a total of 1.6k indexed citations. This includes 14 papers in Information Systems and Management, 11 papers in Sociology and Political Science and 11 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (8 papers). Brijesh Sivathanu is often cited by papers focused on Technology Adoption and User Behaviour (14 papers), Digital Marketing and Social Media (11 papers) and AI in Service Interactions (8 papers) and collaborates with scholars based in India, United Kingdom and Qatar. Brijesh Sivathanu's co-authors include Rajasshrie Pillai, Neeraj Kaushık, Nripendra P. Rana, Pooja Goel and Bhimaraya Metri and has published in prestigious journals such as International Journal of Hospitality Management, Technovation and Journal of Retailing and Consumer Services.

In The Last Decade

Fields of papers published by Brijesh Sivathanu

Since Specialization
EngineeringComputer SciencePhysics and AstronomyMathematicsEarth and Planetary SciencesEnergyEnvironmental ScienceMaterials ScienceChemical EngineeringChemistryAgricultural and Biological SciencesVeterinaryDecision SciencesArts and HumanitiesBusiness, Management and AccountingSocial SciencesPsychologyEconomics, Econometrics and FinanceHealth ProfessionsDentistryMedicineBiochemistry, Genetics and Molecular BiologyNeuroscienceNursingImmunology and MicrobiologyPharmacology, Toxicology and Pharmaceutics

Countries citing papers authored by Brijesh Sivathanu

Since Specialization
Citations
Rankless by CCL
2025