Bruce C.Y. Lee
About
Bruce C.Y. Lee has authored 17 papers that have received a total of 551 indexed citations.
This includes 9 papers in Marketing, 5 papers in Organizational Behavior and Human Resource Management and 4 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (4 papers). Bruce C.Y. Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Taiwan and China. Bruce C.Y. Lee's co-authors include J. Sonia Huang, Ming‐Miin Yu, Ya-Yun Cheng and Tian‐Shyug Lee and has published in prestigious journals such as Tourism Management, International Journal of Operations & Production Management and Business Strategy and the Environment
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