Bruce D. Keillor
About
Bruce D. Keillor has authored 39 papers that have received a total of 1.4k indexed citations.
This includes 17 papers in Organizational Behavior and Human Resource Management, 15 papers in Marketing and 10 papers in Sociology and Political Science. The topics of these papers are Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (7 papers). Bruce D. Keillor is often cited by papers focused on Customer Service Quality and Loyalty (17 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (7 papers) and collaborates with scholars based in United States, Latvia and Russia. Bruce D. Keillor's co-authors include G. Tomas M. Hult, Charles E. Pettijohn, R. Stephen Parker, R. Edward Bashaw and Albert J. Taylor and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Retailing
In The Last Decade
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