Bruce McWilliams
About
Bruce McWilliams has authored 13 papers that have received a total of 502 indexed citations.
This includes 7 papers in Marketing, 5 papers in Economics and Econometrics and 4 papers in Management Information Systems. The topics of these papers are Consumer Market Behavior and Pricing (7 papers), Supply Chain and Inventory Management (4 papers) and Innovation Diffusion and Forecasting (3 papers). Bruce McWilliams is often cited by papers focused on Consumer Market Behavior and Pricing (7 papers), Supply Chain and Inventory Management (4 papers) and Innovation Diffusion and Forecasting (3 papers) and collaborates with scholars based in United States, Mexico and Israel. Bruce McWilliams's co-authors include Amir Heiman, David Zilberman, Brent Hueth, Eitan Gerstner and David L. Sunding and has published in prestigious journals such as Management Science, Journal of Business Research and Journal of Retailing.
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