Bruno Busacca

20 papers and 385 indexed citations i.

Bruno Busacca has authored 20 papers that have received a total of 385 indexed citations. This includes 17 papers in Marketing, 6 papers in Organizational Behavior and Human Resource Management and 3 papers in Sociology and Political Science. The topics of these papers are Management, Economics, and Public Policy (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (6 papers). Bruno Busacca is often cited by papers focused on Management, Economics, and Public Policy (8 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in Italy and United States. Bruno Busacca's co-authors include Giovanna Padula, Isabella Soscia, Alessandro Arbore, Paola Cillo and Zachary Estes and has published in prestigious journals such as Journal of Business Research, Journal of Product Innovation Management and Journal of Retailing and Consumer Services