Bryan Lilly
About
Bryan Lilly has authored 22 papers that have received a total of 704 indexed citations.
This includes 9 papers in Organizational Behavior and Human Resource Management, 6 papers in Management of Technology and Innovation and 5 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (4 papers) and Customer Service Quality and Loyalty (4 papers). Bryan Lilly is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Marketing Education (4 papers) and Customer Service Quality and Loyalty (4 papers) and collaborates with scholars based in United States and Latvia. Bryan Lilly's co-authors include Rockney G. Walters, Michael J. Tippins, Birgit Leisen Pollack, Birgit Leisen and Sarah M. Stanley and has published in prestigious journals such as Journal of the Academy of Marketing Science, Journal of Product Innovation Management and Journal of Services Marketing
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