Rockney G. Walters
About
Rockney G. Walters has authored 17 papers that have received a total of 1.4k indexed citations.
This includes 12 papers in Marketing, 6 papers in Management Science and Operations Research and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (7 papers). Rockney G. Walters is often cited by papers focused on Consumer Market Behavior and Pricing (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Consumer Retail Behavior Studies (7 papers) and collaborates with scholars based in United States, Thailand and Latvia. Rockney G. Walters's co-authors include Bryan Lilly, Monika Kukar‐Kinney, Oliver P. Heil, Scott MacKenzie and Suman Basuroy and has published in prestigious journals such as Journal of Marketing, Journal of Marketing Research and Journal of Business Research
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