Byung‐Kwan Lee

64 papers and 572 indexed citations i.

Byung‐Kwan Lee has authored 64 papers that have received a total of 572 indexed citations. This includes 27 papers in Marketing, 15 papers in Sociology and Political Science and 13 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Perception and Purchasing Behavior (13 papers) and Diverse Topics in Contemporary Research (10 papers). Byung‐Kwan Lee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (14 papers), Consumer Perception and Purchasing Behavior (13 papers) and Diverse Topics in Contemporary Research (10 papers) and collaborates with scholars based in South Korea, United States and Malaysia. Byung‐Kwan Lee's co-authors include Wei‐Na Lee, Taejun Lee, Eun-Hee Jeong, Jeremy J. Sierra and Seulki Lee-Geiller and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Advertising