C. David Shepherd
About
C. David Shepherd has authored 52 papers that have received a total of 2.1k indexed citations.
This includes 23 papers in Organizational Behavior and Human Resource Management, 17 papers in Management of Technology and Innovation and 16 papers in Marketing. The topics of these papers are Management and Marketing Education (15 papers), Customer Service Quality and Loyalty (12 papers) and Marketing and Advertising Strategies (7 papers). C. David Shepherd is often cited by papers focused on Management and Marketing Education (15 papers), Customer Service Quality and Loyalty (12 papers) and Marketing and Advertising Strategies (7 papers) and collaborates with scholars based in United States, United Kingdom and New Zealand. C. David Shepherd's co-authors include Rick E. Ridnour, Stephen B. Castleberry, Leslie M. Fine, Armen Tashchian and Greg W. Marshall and has published in prestigious journals such as Journal of Business Research, Journal of Retailing and Industrial Marketing Management.
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