C. Min Han

31 papers and 2.3k indexed citations i.

C. Min Han has authored 31 papers that have received a total of 2.3k indexed citations. This includes 22 papers in Marketing, 19 papers in Sociology and Political Science and 11 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (20 papers), Cultural Differences and Values (11 papers) and Digital Marketing and Social Media (9 papers). C. Min Han is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (20 papers), Cultural Differences and Values (11 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in South Korea, China and France. C. Min Han's co-authors include Fabian Bartsch, Timo Mandler, Kyung-Ae Kim, Taiyang Zhao and Wei Xu and has published in prestigious journals such as The Science of The Total Environment, Journal of Marketing Research and Journal of Business Research