Carl Driesener

24 papers and 501 indexed citations i.

Carl Driesener has authored 24 papers that have received a total of 501 indexed citations. This includes 22 papers in Marketing, 6 papers in Economics and Econometrics and 5 papers in Sociology and Political Science. The topics of these papers are Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (4 papers). Carl Driesener is often cited by papers focused on Consumer Market Behavior and Pricing (14 papers), Consumer Behavior in Brand Consumption and Identification (14 papers) and Digital Marketing and Social Media (4 papers) and collaborates with scholars based in Australia, New Zealand and France. Carl Driesener's co-authors include Cam Rungie, John Dawes, Malcolm Wright, Johan Bruwer and Armando Maria Corsi and has published in prestigious journals such as Journal of Business Research, European Journal of Marketing and Journal of Retailing and Consumer Services