Carla Ruíz Mafé
About
Carla Ruíz Mafé has authored 76 papers that have received a total of 2.5k indexed citations.
This includes 64 papers in Sociology and Political Science, 41 papers in Information Systems and Management and 39 papers in Marketing. The topics of these papers are Digital Marketing and Social Media (63 papers), Technology Adoption and User Behaviour (41 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers). Carla Ruíz Mafé is often cited by papers focused on Digital Marketing and Social Media (63 papers), Technology Adoption and User Behaviour (41 papers) and Consumer Behavior in Brand Consumption and Identification (25 papers) and collaborates with scholars based in Spain, Mexico and United Kingdom. Carla Ruíz Mafé's co-authors include Silvia Sanz Blas, José Enrique Bigné Alcañiz, Joaquín Aldás Manzano, Rafael Currás Pérez and Blanca Hernández Ortega and has published in prestigious journals such as Journal of Business Research, Computers in Human Behavior and Frontiers in Psychology
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