Carlos Díaz Ruiz
About
Carlos Díaz Ruiz has authored 16 papers that have received a total of 298 indexed citations.
This includes 8 papers in Marketing, 7 papers in Organizational Behavior and Human Resource Management and 6 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Organizational Studies (5 papers) and Service and Product Innovation (4 papers). Carlos Díaz Ruiz is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (5 papers), Management and Organizational Studies (5 papers) and Service and Product Innovation (4 papers) and collaborates with scholars based in New Zealand, Finland and France. Carlos Díaz Ruiz's co-authors include Jonas Holmqvist, Lisa Peñaloza, Peter Naudé, Hans Kjellberg and Zsófia Tóth and has published in prestigious journals such as Journal of Business Research, Industrial Marketing Management and European Journal of Marketing
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