Carlota Lorenzo‐Romero

47 papers and 644 indexed citations i.

Carlota Lorenzo‐Romero has authored 47 papers that have received a total of 644 indexed citations. This includes 35 papers in Sociology and Political Science, 22 papers in Marketing and 16 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (31 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers). Carlota Lorenzo‐Romero is often cited by papers focused on Digital Marketing and Social Media (31 papers), Technology Adoption and User Behaviour (16 papers) and Consumer Behavior in Brand Consumption and Identification (13 papers) and collaborates with scholars based in Spain, The Netherlands and Italy. Carlota Lorenzo‐Romero's co-authors include María‐del‐Carmen Alarcón‐del‐Amo, Efthymios Constantinides, Giacomo Del Chiappa, Miguel Ángel Gómez Borja and Juan-Antonio Mondéjar-Jiménez and has published in prestigious journals such as Frontiers in Psychology, Sustainability and Ecology and Society.