Carol M. Megehee

31 papers and 692 indexed citations i.

Carol M. Megehee has authored 31 papers that have received a total of 692 indexed citations. This includes 18 papers in Sociology and Political Science, 12 papers in Marketing and 8 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (12 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (5 papers). Carol M. Megehee is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (12 papers), Media, Gender, and Advertising (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in United States, Australia and South Korea. Carol M. Megehee's co-authors include Arch G. Woodside, Deborah F. Spake, Eunju Ko, Kathryn Dobie and Gábor Nagy and has published in prestigious journals such as Journal of Business Research, Tourism Management and Industrial Marketing Management