Carolina Herrando
About
Carolina Herrando has authored 24 papers that have received a total of 493 indexed citations.
This includes 14 papers in Sociology and Political Science, 12 papers in Information Systems and Management and 8 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (4 papers). Carolina Herrando is often cited by papers focused on Technology Adoption and User Behaviour (12 papers), Digital Marketing and Social Media (11 papers) and Consumer Retail Behavior Studies (4 papers) and collaborates with scholars based in Spain, The Netherlands and Germany. Carolina Herrando's co-authors include Efthymios Constantinides, Julio Jiménez Martínez, Raúl Pérez‐López, Elena Fraj Andrés and Laura Lucia‐Palacios and has published in prestigious journals such as Journal of Business Research, Frontiers in Psychology and Sustainability
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