Carolyn M. Bonifield
About
Carolyn M. Bonifield has authored 10 papers that have received a total of 527 indexed citations.
This includes 7 papers in Sociology and Political Science, 5 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Carolyn M. Bonifield is often cited by papers focused on Technology Adoption and User Behaviour (4 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in United States and Colombia. Carolyn M. Bonifield's co-authors include Ainsworth Anthony Bailey, Catherine Cole, Randall L. Schultz, Jon D. Elhai and Hisashi Kurata and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Journal of Retailing and Consumer Services.
In The Last Decade
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