Carolyn Strong
About
Carolyn Strong has authored 36 papers that have received a total of 1.3k indexed citations.
This includes 15 papers in Marketing, 12 papers in Strategy and Management and 11 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (6 papers). Carolyn Strong is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (10 papers), Customer Service Quality and Loyalty (7 papers) and Environmental Sustainability in Business (6 papers) and collaborates with scholars based in United Kingdom, Australia and India. Carolyn Strong's co-authors include Brett Martin, Justin Paul, Robert E. Morgan, Polymeros Chrysochou and Peter J. O’Connor and has published in prestigious journals such as Journal of Business Research, Personality and Individual Differences and International Journal of Information Management
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