Carolyn Yoon
About
Carolyn Yoon has authored 66 papers that have received a total of 2.8k indexed citations.
This includes 25 papers in Cognitive Neuroscience, 24 papers in Social Psychology and 17 papers in Marketing. The topics of these papers are Cultural Differences and Values (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Behavioral Health and Interventions (15 papers). Carolyn Yoon is often cited by papers focused on Cultural Differences and Values (16 papers), Consumer Behavior in Brand Consumption and Identification (15 papers) and Behavioral Health and Interventions (15 papers) and collaborates with scholars based in United States, Singapore and The Netherlands. Carolyn Yoon's co-authors include Angela Gutchess, Israel Liberzon, Fred M. Feinberg, Shinobu Kitayama and Trey Hedden and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Neuroscience and American Psychologist
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