Cătălin Mihail Barbu

24 papers and 281 indexed citations i.

Cătălin Mihail Barbu has authored 24 papers that have received a total of 281 indexed citations. This includes 12 papers in Marketing, 7 papers in Sociology and Political Science and 3 papers in Strategy and Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers). Cătălin Mihail Barbu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Digital Marketing and Social Media (4 papers) and Customer Service Quality and Loyalty (3 papers) and collaborates with scholars based in Romania, Morocco and France. Cătălin Mihail Barbu's co-authors include Massimo Valla, Raphaël Troncy, Enrico Palumbo, Julien Plu and Matteo Rossi and has published in prestigious journals such as Journal of Cleaner Production, Energies and Journal of Business and Industrial Marketing.