Catherine Viot

24 papers and 272 indexed citations i.

Catherine Viot has authored 24 papers that have received a total of 272 indexed citations. This includes 12 papers in Organizational Behavior and Human Resource Management, 10 papers in Marketing and 9 papers in Strategy and Management. The topics of these papers are Employer Branding and e-HRM (6 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Catherine Viot is often cited by papers focused on Employer Branding and e-HRM (6 papers), Digital Marketing and Social Media (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in France and Belgium. Catherine Viot's co-authors include Grégory Bressolles, André Le Roux, Ingrid Poncin and Olivier Herrbach and has published in prestigious journals such as Journal of Business Research, Journal of Business Ethics and Journal of Product & Brand Management