Cees de Bont
About
Cees de Bont has authored 23 papers that have received a total of 354 indexed citations.
This includes 9 papers in Marketing, 7 papers in Mechanical Engineering and 5 papers in Social Psychology. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (7 papers), Design Education and Practice (7 papers) and Creativity in Education and Neuroscience (4 papers). Cees de Bont is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (7 papers), Design Education and Practice (7 papers) and Creativity in Education and Neuroscience (4 papers) and collaborates with scholars based in The Netherlands, United Kingdom and Hong Kong. Cees de Bont's co-authors include Jan Schoormans, Xihui Liu, Roland Ortt, Paul Hekkert and Kenny K. N. Chow and has published in prestigious journals such as Journal of Product Innovation Management, Journal of Retailing and Journal of Economic Psychology
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