Cengiz Yılmaz
About
Cengiz Yılmaz has authored 40 papers that have received a total of 1.4k indexed citations.
This includes 20 papers in Strategy and Management, 15 papers in Organizational Behavior and Human Resource Management and 13 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). Cengiz Yılmaz is often cited by papers focused on Customer Service Quality and Loyalty (14 papers), Innovation and Knowledge Management (11 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Türkiye and United States. Cengiz Yılmaz's co-authors include Muzaffer Bodur, Ebru Tümer Kabadayı, Lütfihak Alpkan, Bülent Sezen and Ercan Ergün and has published in prestigious journals such as Journal of Business Research, Journal of the Academy of Marketing Science and Industrial Marketing Management
In The Last Decade
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