Chai Lee Goi
About
Chai Lee Goi has authored 42 papers that have received a total of 438 indexed citations.
This includes 19 papers in Sociology and Political Science, 15 papers in Information Systems and Management and 13 papers in Marketing. The topics of these papers are Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (7 papers). Chai Lee Goi is often cited by papers focused on Technology Adoption and User Behaviour (15 papers), Digital Marketing and Social Media (14 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Malaysia, Australia and China. Chai Lee Goi's co-authors include Poh Yen Ng, Imtiaz Arif, Abul Kalam, Omkar Dastane and Fazlul K. Rabbanee and has published in prestigious journals such as Journal of Retailing and Consumer Services, Education + Training and Marketing Intelligence & Planning
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