Chang‐Hoan Cho

14 papers and 337 indexed citations i.

Chang‐Hoan Cho has authored 14 papers that have received a total of 337 indexed citations. This includes 11 papers in Sociology and Political Science, 10 papers in Marketing and 4 papers in Information Systems and Management. The topics of these papers are Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (4 papers). Chang‐Hoan Cho is often cited by papers focused on Digital Marketing and Social Media (11 papers), Consumer Behavior in Brand Consumption and Identification (9 papers) and Technology Adoption and User Behaviour (4 papers) and collaborates with scholars based in South Korea and United States. Chang‐Hoan Cho's co-authors include Hee Jun Lee, Jhih-Syuan Lin, Hyung‐Seok Lee and Jin‐Seong Park and has published in prestigious journals such as Computers in Human Behavior, Journal of Broadcasting & Electronic Media and International Journal of Advertising