Chang‐Hua Yen
About
Chang‐Hua Yen has authored 48 papers that have received a total of 2.2k indexed citations.
This includes 28 papers in Sociology and Political Science, 28 papers in Organizational Behavior and Human Resource Management and 20 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (16 papers). Chang‐Hua Yen is often cited by papers focused on Customer Service Quality and Loyalty (24 papers), Consumer Behavior in Brand Consumption and Identification (18 papers) and Digital Marketing and Social Media (16 papers) and collaborates with scholars based in Taiwan, United States and Australia. Chang‐Hua Yen's co-authors include Sheng‐Hshiung Tsaur, Chien-Yu Chen, Hsiu-Yu Teng, Jui-Chang Cheng and Ying‐Wen Liang and has published in prestigious journals such as Tourism Management, Annals of Tourism Research and International Journal of Hospitality Management
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