Charles E. Gengler
About
Charles E. Gengler has authored 21 papers that have received a total of 967 indexed citations.
This includes 12 papers in Marketing, 9 papers in Social Psychology and 8 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (8 papers), Cognitive and psychological constructs research (7 papers) and Customer Service Quality and Loyalty (6 papers). Charles E. Gengler is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (8 papers), Cognitive and psychological constructs research (7 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in United States, Canada and Finland. Charles E. Gengler's co-authors include Daniel J. Howard, Michael S. Mulvey, David B. Klenosky, Ken Peffers and Tuure Tuunanen and has published in prestigious journals such as Journal of Consumer Research, Communications of the ACM and Journal of Management Information Systems
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