Chen Lou

46 papers and 2.2k indexed citations i.

Chen Lou has authored 46 papers that have received a total of 2.2k indexed citations. This includes 33 papers in Sociology and Political Science, 20 papers in Marketing and 13 papers in Literature and Literary Theory. The topics of these papers are Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (13 papers). Chen Lou is often cited by papers focused on Digital Marketing and Social Media (28 papers), Consumer Behavior in Brand Consumption and Identification (19 papers) and Media Influence and Health (13 papers) and collaborates with scholars based in Singapore, United States and China. Chen Lou's co-authors include Saleem Alhabash, Quan Xie, Anna R. McAlister, Shupei Yuan and Edson C. Tandoc and has published in prestigious journals such as Frontiers in Psychology, Journal of Advertising and Journal of Retailing and Consumer Services