Cheng Kuo

5 papers and 344 indexed citations i.

Cheng Kuo has authored 5 papers that have received a total of 344 indexed citations. This includes 4 papers in Sociology and Political Science, 3 papers in Marketing and 1 paper in Political Science and International Relations. The topics of these papers are Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Impact of Technology on Adolescents (1 paper). Cheng Kuo is often cited by papers focused on Digital Marketing and Social Media (3 papers), Consumer Behavior in Brand Consumption and Identification (2 papers) and Impact of Technology on Adolescents (1 paper) and collaborates with scholars based in United States and Taiwan. Cheng Kuo's co-authors include Richard L. Allen and Hairong Li and has published in prestigious journals such as Journal of Computer-Mediated Communication, Discourse & Society and Annals of the International Communication Association