Cheng Yi

18 papers and 267 indexed citations i.

Cheng Yi has authored 18 papers that have received a total of 267 indexed citations. This includes 8 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Applied Psychology. The topics of these papers are Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Behavioral Health and Interventions (5 papers). Cheng Yi is often cited by papers focused on Digital Marketing and Social Media (6 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Behavioral Health and Interventions (5 papers) and collaborates with scholars based in China, Singapore and Canada. Cheng Yi's co-authors include Zhenhui Jiang, Hock Chuan Chan, Izak Benbasat, Barney Tan and Lingling Xu and has published in prestigious journals such as Frontiers in Psychology, Information Systems Research and Information & Management