Chenghuan Wu

8 papers and 745 indexed citations i.

Chenghuan Wu has authored 8 papers that have received a total of 745 indexed citations. This includes 3 papers in Marketing, 2 papers in Electrical and Electronic Engineering and 2 papers in Sociology and Political Science. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (3 papers), Evolutionary Psychology and Human Behavior (2 papers) and Social and Intergroup Psychology (2 papers). Chenghuan Wu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (3 papers), Evolutionary Psychology and Human Behavior (2 papers) and Social and Intergroup Psychology (2 papers) and collaborates with scholars based in United States, China and Taiwan. Chenghuan Wu's co-authors include David R. Shaffer, Alan Roberts, Anita P. Barbee, Perri B. Druen and Michael R. Cunningham and has published in prestigious journals such as Journal of Personality and Social Psychology, Journal of Personality and The Journal of Social Psychology