Cheolho Yoon
About
Cheolho Yoon has authored 29 papers that have received a total of 1.4k indexed citations.
This includes 22 papers in Information Systems and Management, 18 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Technology Adoption and User Behaviour (20 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (6 papers). Cheolho Yoon is often cited by papers focused on Technology Adoption and User Behaviour (20 papers), Digital Marketing and Social Media (17 papers) and Customer Service Quality and Loyalty (6 papers) and collaborates with scholars based in South Korea, United States and Spain. Cheolho Yoon's co-authors include É. Rolland, Sang-Hoon Kim, Jaewon Hwang and José Martí Parreño and has published in prestigious journals such as Journal of Business Ethics, Computers in Human Behavior and Information & Management
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