José Martí Parreño
About
José Martí Parreño has authored 31 papers that have received a total of 695 indexed citations.
This includes 14 papers in Sociology and Political Science, 12 papers in Developmental and Educational Psychology and 8 papers in Education. The topics of these papers are Educational Games and Gamification (12 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers). José Martí Parreño is often cited by papers focused on Educational Games and Gamification (12 papers), Digital Marketing and Social Media (8 papers) and Consumer Behavior in Brand Consumption and Identification (8 papers) and collaborates with scholars based in Spain, Mexico and Australia. José Martí Parreño's co-authors include Joaquín Aldás Manzano, Carla Ruíz Mafé, Rafael Currás Pérez, Silvia Sanz Blas and Isabel Sánchez García and has published in prestigious journals such as Computers in Human Behavior, Journal of the Academy of Marketing Science and Scientometrics
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