Isabel Sánchez García

16 papers and 414 indexed citations i.

Isabel Sánchez García has authored 16 papers that have received a total of 414 indexed citations. This includes 8 papers in Sociology and Political Science, 7 papers in Marketing and 4 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Diverse Aspects of Tourism Research (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers). Isabel Sánchez García is often cited by papers focused on Digital Marketing and Social Media (5 papers), Diverse Aspects of Tourism Research (4 papers) and Consumer Behavior in Brand Consumption and Identification (4 papers) and collaborates with scholars based in Spain and Mexico. Isabel Sánchez García's co-authors include José Enrique Bigné Alcañiz, Rafael Currás Pérez, Silvia Sanz Blas, José Martí Parreño and Alejandro Alvarado Herrera and has published in prestigious journals such as Tourism Management, Journal Of Vacation Marketing and Journal of International Consumer Marketing.