Cher‐Min Fong

22 papers and 397 indexed citations i.

Cher‐Min Fong has authored 22 papers that have received a total of 397 indexed citations. This includes 10 papers in Strategy and Management, 9 papers in Marketing and 5 papers in Sociology and Political Science. The topics of these papers are International Business and FDI (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (5 papers). Cher‐Min Fong is often cited by papers focused on International Business and FDI (8 papers), Consumer Behavior in Brand Consumption and Identification (7 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Taiwan and China. Cher‐Min Fong's co-authors include Huiwen Wang, Yunzhou Du, Jui-Chan Huang, Patrick C. Flood and R. Ben and has published in prestigious journals such as International Journal of Environmental Research and Public Health, Clinical Microbiology and Infection and Journal of Retailing and Consumer Services