Chester K.M. To
About
Chester K.M. To has authored 41 papers that have received a total of 675 indexed citations.
This includes 21 papers in Strategy and Management, 11 papers in Marketing and 10 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Innovation and Knowledge Management (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers). Chester K.M. To is often cited by papers focused on Innovation and Knowledge Management (9 papers), Consumer Behavior in Brand Consumption and Identification (8 papers) and Customer Service Quality and Loyalty (7 papers) and collaborates with scholars based in Hong Kong, United Kingdom and Spain. Chester K.M. To's co-authors include Eric W.T. Ngai, Chi Wai Kan, Chi Keung Marco Lau, Zhiming Zhang and Karen Ka-Leung Moon and has published in prestigious journals such as Journal of Business Research, International Journal of Production Economics and Technological Forecasting and Social Change
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