Chetna Kudeshia
About
Chetna Kudeshia has authored 5 papers that have received a total of 291 indexed citations.
This includes 5 papers in Sociology and Political Science, 5 papers in Marketing and 5 papers in Information Systems and Management. The topics of these papers are Technology Adoption and User Behaviour (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (5 papers). Chetna Kudeshia is often cited by papers focused on Technology Adoption and User Behaviour (5 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in India. Chetna Kudeshia's co-authors include Amresh Kumar and has published in prestigious journals such as Computers in Human Behavior, Management Research Review and International Journal of Internet Marketing and Advertising.
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