Chiahui Yu

9 papers and 338 indexed citations i.

Chiahui Yu has authored 9 papers that have received a total of 338 indexed citations. This includes 5 papers in Sociology and Political Science, 4 papers in Marketing and 3 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers) and Technology Adoption and User Behaviour (2 papers). Chiahui Yu is often cited by papers focused on Digital Marketing and Social Media (5 papers), Customer Service Quality and Loyalty (3 papers) and Technology Adoption and User Behaviour (2 papers) and collaborates with scholars based in Taiwan, China and United Kingdom. Chiahui Yu's co-authors include Yichuan Wang, Si Li, Mina Tajvidi, Yi‐Chen Lin and Shih‐Yi Chien and has published in prestigious journals such as Computers in Human Behavior, International Journal of Production Economics and International Journal of Information Management.