Chih‐Chien Chen
About
Chih‐Chien Chen has authored 38 papers that have received a total of 1.0k indexed citations.
This includes 30 papers in Marketing, 15 papers in Sociology and Political Science and 7 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Retail Behavior Studies (17 papers), Consumer Market Behavior and Pricing (15 papers) and Digital Marketing and Social Media (9 papers). Chih‐Chien Chen is often cited by papers focused on Consumer Retail Behavior Studies (17 papers), Consumer Market Behavior and Pricing (15 papers) and Digital Marketing and Social Media (9 papers) and collaborates with scholars based in United States, China and Hong Kong. Chih‐Chien Chen's co-authors include Zvi Schwartz, Karen Xie, Markus Schuckert, Jaeseok Lee and Mehmet Erdem and has published in prestigious journals such as European Journal of Operational Research, Tourism Management and Journal of Travel Research
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