Chih-Hsing Sam Liu

20 papers and 716 indexed citations i.

Chih-Hsing Sam Liu has authored 20 papers that have received a total of 716 indexed citations. This includes 12 papers in Marketing, 8 papers in Sociology and Political Science and 8 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (5 papers). Chih-Hsing Sam Liu is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (6 papers), Environmental Sustainability in Business (5 papers) and Digital Marketing and Social Media (5 papers) and collaborates with scholars based in Taiwan, China and Australia. Chih-Hsing Sam Liu's co-authors include Sheng-Fang Chou, Jun‐You Lin, Tingko Lee, Jeou‐Shyan Horng and Yung‐Chuan Huang and has published in prestigious journals such as Tourism Management, International Journal of Hospitality Management and Journal of Retailing and Consumer Services