Chihyung Ok
About
Chihyung Ok has authored 46 papers that have received a total of 2.0k indexed citations.
This includes 32 papers in Organizational Behavior and Human Resource Management, 26 papers in Sociology and Political Science and 20 papers in Marketing. The topics of these papers are Customer Service Quality and Loyalty (25 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers). Chihyung Ok is often cited by papers focused on Customer Service Quality and Loyalty (25 papers), Digital Marketing and Social Media (11 papers) and Consumer Behavior in Brand Consumption and Identification (11 papers) and collaborates with scholars based in United States, South Korea and Hong Kong. Chihyung Ok's co-authors include Wansoo Kim, Ki‐Joon Back, Carol W. Shanklin, Deborah D. Canter and Juwon Choi and has published in prestigious journals such as Tourism Management, Journal of Travel Research and International Journal of Hospitality Management
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