Chingching Chang

99 papers and 2.2k indexed citations i.

Chingching Chang has authored 99 papers that have received a total of 2.2k indexed citations. This includes 51 papers in Marketing, 41 papers in Sociology and Political Science and 40 papers in Literature and Literary Theory. The topics of these papers are Consumer Behavior in Brand Consumption and Identification (51 papers), Media Influence and Health (39 papers) and Behavioral Health and Interventions (28 papers). Chingching Chang is often cited by papers focused on Consumer Behavior in Brand Consumption and Identification (51 papers), Media Influence and Health (39 papers) and Behavioral Health and Interventions (28 papers) and collaborates with scholars based in Taiwan, United States and Hong Kong. Chingching Chang's co-authors include Jacqueline C. Hitchon, Ran Wei, Ven‐hwei Lo, Yuping Liu–Thompkins and Nicholas David Bowman and has published in prestigious journals such as PLoS Genetics, Computers in Human Behavior and Crystal Growth & Design