Ching‐Hsuan Yeh
About
Ching‐Hsuan Yeh has authored 19 papers that have received a total of 686 indexed citations.
This includes 11 papers in Sociology and Political Science, 9 papers in Marketing and 6 papers in Organizational Behavior and Human Resource Management. The topics of these papers are Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers). Ching‐Hsuan Yeh is often cited by papers focused on Digital Marketing and Social Media (10 papers), Technology Adoption and User Behaviour (6 papers) and Consumer Behavior in Brand Consumption and Identification (6 papers) and collaborates with scholars based in Taiwan, United States and China. Ching‐Hsuan Yeh's co-authors include Yi‐Shun Wang, Hsin‐Hui Lin, Shin‐jeng Lin, Timmy H. Tseng and Yi‐Wen Liao and has published in prestigious journals such as Journal of Business Research, International Journal of Information Management and Journal of Retailing and Consumer Services
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