Choong Hoon Lim

About

Choong Hoon Lim has authored 18 papers that have received a total of 326 indexed citations. This includes 10 papers in Gender Studies, 8 papers in Sociology and Political Science and 6 papers in Marketing. The topics of these papers are Sports, Gender, and Society (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Sports Analytics and Performance (5 papers). Choong Hoon Lim is often cited by papers focused on Sports, Gender, and Society (9 papers), Consumer Behavior in Brand Consumption and Identification (5 papers) and Sports Analytics and Performance (5 papers) and collaborates with scholars based in United States and South Korea. Choong Hoon Lim's co-authors include Galen Clavio, Dae Hee Kwak, Paul M. Pedersen, Evan Frederick and Youngjin Hur and has published in prestigious journals such as Journal of Business Research, Journal of Sport Management and Sport Management Review.

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